From Ellen

"Its called ED. It's obviously my initials."

But ED is also what Portia calls me. We wanted it to be my name without it being my name. And I think it’s important that I’m not just signing over my name-this is me, every decision on design, everything I’m putting out there.

ED is an extension of my lifestyle and is inspired by who I am as a person. ED is things that I see as a necessity, and things that are playful, too. ED is design that I want to share with everyone.