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About

Who We Are

ED is Ellen DeGeneres’ American lifestyle brand inspired by her iconic style, values and personality. ED was launched in 2015 as a joint partnership with Ellen DeGeneres and Christopher Burch, CEO of Burch Creative Capital. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high-quality collection of women’s apparel, footwear, accessories, pet products as well as home furnishings and decor. ED is real, accessible and every product feels like a personal connection between Ellen and the consumers around the world. “ED is an extension of my lifestyle and is inspired by who I am as a person. ED is things that I see as a necessity, and things that are playful, too. ED is design that I want to share with everyone."
It’s called ED. It’s obviously my initials, but ED is also what Portia calls me. We wanted it to be my name without it being my name. And I think it’s important that I’m not just signing over my name-this is me, every decision on design, everything I’m putting out there.